adidas Originals is the division within the adidas group that combines the authentic vision and passion that Adi Dassler bought to sport more than 75 years ago with the sporting lifestyle of today’s world. The result is the perfect fusion of sport authenticity and global street style.

Originals is the brand that has collaborated with the likes of Jam Master Jay and Run DMC, Robbie Williams, Missy Elliott and other icons of modern day street culture. The adidas mantra of ‘every range has a story’ is gospel with Originals – think Mr Men, adiColor, Stan Smith, FAFI and Ali by adidas – all perfectly executed brand partnerships and creative campaigns.

This defines the adidas Originals brand and way of life. Creative conceptualisation and execution from the clothing, shoes and apparel to the print ads with a street inspired cutting edge, all represented by the instantly recognisable Trefoil logo which was introduced in 1972.