The Billabong brand will always stick to its core brand values. The Billabong brand encompasses the incredible lifestyle that surfing offers. No matter how much appeal the label has outside of its core participants of the sport, we have never deviated from keeping our roots as a surf company.

Billabong takes pride in sponsoring and endorsing the best surf athletes globally as well as staging national and international events at some of the world’s best surf locations. We have always been a pure surf company, still are and always will be. Driven by our motto that “Only a surfer knows the feeling”, Billabong will continue to deliver a fresh exciting cool and socially responsible lifestyle offering in the sportscene stores.