Creative Recreation is all about ‘lifestyle’. The revolutionary brand from California has made waves in their ethic of making ‘shoes for life, with style’, ensuring that manufacturing a limited edition of each sneaker forms part of the brand’s ethos. This independent footwear brand follows the course of the younger generation that has matured to a professional status, and one whose entrepreneurial spirit has led them to world travels and global adventures.
Creative Rec aims to help outfit the individual who wants to step out in a clean outfit with shoes to match and feel confident that they will be original without worrying about anyone else rocking the same gear they have on. Buying a pair of Creative Recreation shoes is buying pure comfort and treating your footwear closet to an array of unmatchable style. Creative Rec is all about detail with the use of premium materials dashed and dyed with a palate of breathtaking colourways.
Pushing boundaries of fashion is a big part of the Creative Recreation brand – it refuses to be a follower; the brand is at the forefront of fashion and in a class of their own with unmatched collections that never disappoint and always keep people wanting more.
Creative has not been coined the "bourgeois sneaker" for nothing, and with celebrities such as Diddy, Jay-z, Kanye West, Gym Class Heroes, Ashlee Simpson, Chris Brown, M.I.A, Kim Kardashian, Will.I.Am, Thierry Henry constantly rocking them, that much is evident.
Creative Recreation doesn’t sit down and design a new collection by reading the latest in forecasting books. Rather, we look to our world travels and everyday experiences for inspiration. We also look to our aspirations of living a life of Creative Recreation where every day you have the ability to creatively do something in a recreational form. Creative Recreation creates a collection for today's young aristocrats that appreciate a unique blend of colours, style, comfort and exclusivity. In today's market you can find all types of independent clothing and accessories collections but everyone has overlooked the hybrid comfort casual sneaker. No one has been making shoes for today's fashion trailblazers. Until now.
"We make shoes for our lifestyle, rather we make shoes for life with style."