What do we do:

Create the best-fitting, technically innovative performance products? Who are we talking to? People who are serious about their athletic activity. What is the core benefit of New Balance? Better fit = better performance.

Our Mission:

Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create, and communities are proud to host.

There’s something fascinating about a family portrait: Looking for the common traits, relishing the individual differences and finding pride in the ensemble effect. After almost 100 years, the New Balance family portrait is no exception. The strong values that made New Balance Athletic Shoe, Inc. a worldwide success have given birth to a new generation of brands, each with a unique focus, opportunity and personality. But for all the power of our new diversity, we continue to draw our strength, vision and purpose from the same root, a company known simply as New Balance.

The core values that brought us here haven’t changed. These are our ingredients of unity, our source of pride and our daily guideposts: Integrity, Teamwork, and Total Customer Satisfaction.